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Integrating with WhatsApp

Integrating with WhatsApp

IBM Cloud

Integrate with WhatsApp messaging so your assistant can exchange messages with your customers where they are.

Many customers use WhatsApp because it provides fast, simple, secure messaging for free, and is available on phones all over the world. WhatsApp uses the phone Internet connection to send messages so customers can avoid SMS fees.

This integration creates a connection between your assistant and WhatsApp by using Twilio as a provider.

Before you begin

To integrate Whatsapp with your assistant, you must have access to Twilio and at least a Developer role. For more information, see the difference in roles for Twilio.

  1. Go to the Twilio website.

  2. Create an account.

  3. From the Develop tab, click Phone numbers.

  4. Follow the instructions to get a phone number.

    When you get a Twilio phone number, it supports voice, SMS, and MMS automatically. Your new phone number is listed as an active number.

Keep the Twilio web page open in a web browser tab so you can refer to it again later.

Ask WhatsApp for permission to enable your Twilio number for WhatsApp

WhatsApp has a rigorous process that they use to review all businesses that want to interact with customers over their network. WhatsApp, which is owned by Facebook, requires that you register your business with the Facebook business directory.

  1. To register, go to the Facebook Business Manager website, and click Create account. Follow the instructions to create an account.

  2. Get your Facebook Business Manager ID. In Settings, click the Business info tab. The Facebook Business Manager ID is at the top of the page.

  3. Submit the Request to enable your Twilio numbers for WhatsApp form from the Twilio API for WhatsApp web page.

    Tips for specifying the following values:

    • Phone Number: Specify the Twilio phone number that you created earlier.

      Consider provisioning more than one phone number and going through the process of getting permission for the numbers in parallel. If your number was used by a different business previously (because Twilio assigned you a number that was used before, for example), WhatsApp will reject it.

    • Are you working with an ISV: Select No.

    • Twilio Account SID: From the Twilio site, click the home icon to go to your project dashboard to find the SID.

    • Facebook Business Manager ID: Add the ID for the account that you created in the previous step.

  4. Click Request Now.

Give WhatsApp time to evaluate and approve your request. It can take up to 7 days for your request to be approved.

Set up the integration

To set up the integration, complete the following steps:

  1. Go to the Integrations page by clicking the integrations icon (Integrations icon) in the left menu.

  2. Click Add on the WhatsApp with Twilio tile.

  3. Click Confirm.

  4. From the Twilio site, click on your account name in the upper left menu to go to your account dashboard.

    Copy the following values and store them temporarily, so you can paste them into the WhatsApp with Twilio integration setup page in the upcoming steps.

    • Account SID
    • Auth token
  5. Return to the WhatsApp with Twilio integration setup page. Click Next to go to Step 1 of your WhatsApp with Twilio integration setup.

  6. Enter your Account SID information. Click Next to go to Step 2 of your WhatsApp with Twilio integration setup.

  7. Enter your Auth token information. Click Next to go to Step 3 of your WhatsApp with Twilio integration setup.

  8. Copy the value from the Webhook URI field.

    You can use this webhook URI to test your integration in the following section.

  9. Click Finish.

If a field required for authentication is changed, then all entries in related fields must be filled and validated again.

Testing the integration

While you wait for WhatsApp to approve your request, you can test the integration by using the Twilio sandbox. With the sandbox, you can send and receive preapproved template messages to numbers that join your sandbox, using a shared Twilio test number.

Do not use the Twilio sandbox in production. Sandbox sessions expire after 3 days.

  1. To create a sandbox, go to the Twilio Try WhatsApp web page. An Activate your sandbox prompt is displayed. Agree to have a sandbox created, and confirm your choice.

  2. Follow the instructions to create the sandbox.

  3. Connect to the sandbox by sending a WhatsApp message from your device to the sandbox phone number.

  4. From the Develop tab, click Messaging > Settings > WhatsApp sandbox settings.

  5. In the Sandbox Configuration section, paste the webhook URI that you copied earlier into the When a message comes in field. Click Save.

  6. You can test the integration by sending a message from WhatsApp to the shared phone number that is assigned to your Twilio sandbox.

Finish the product integration

After WhatsApp grants permission for your Twilio phone number or number to access the WhatsApp network, update the integration to use your dedicated Twilio phone number instead of the sandbox number.

  1. From the WhatsApp with Twilio integration setup page, scroll to the Webhook section of the Basic setup tab. Copy the value from the WhatsApp webhook field.

  2. Go to your Twilio account web page and add the webhook that you copied to the Twilio configuration to complete the connection to the WhatsApp integration in Twilio.

Give customers fast access to your assistant

You can add an icon to your web page that customers can click to start a conversation over WhatsApp with your assistant.

To add an icon to your web page, complete the following steps:

  1. From the WhatsApp with Twilio integration setup page, click the Click to chat tab.

  2. In the Pre-filled message field, add text that you want WhatsApp to send to your assistant on the customer's behalf to get the conversation started.

    Specify a message that you know your assistant can answer in a useful way.

  3. Copy the Embed link and add it to your web page. Consider adding text in front of the icon that explains what the icon does. For example, you might add a <span> HTML tag in front of the icon's <span> element that says Have a question? Ask watsonx Assistant for help.

    When a user clicks the icon on your web page, it opens a WhatsApp messaging session that is connected to your assistant, and adds the text you specify into the user's text field, ready to be submitted.

Action considerations

For the best customer experience, design your actions with the capabilities of the WhatsApp integration in mind:

  • A text response that contains more than 1,600 characters is broken up into multiple responses.
  • Do not include HTML elements in your text responses.
  • The WhatsApp with Twilio integration does not support chat transfers that are initiated with the Connect to agent response type.
  • If you use Markdown syntax, see the Supported Markdown syntax table.
  • To include a hypertext link in a text response, specify the URL directly. Do not use markdown syntax for links. For example, specify Contact us at https://www.ibm.com.
Supported Markdown syntax
Format Syntax Example
Italics We're talking about _practice_. We're talking about practice.
Bold There's *no* crying in baseball. There's no crying in baseball.